Link building is so important, in fact, that there is a specific type of SEO professional who is known as a link builder. This makes backlinks a vital part of off-site SEO practices. In other words, the more websites that are linking to a specific page, the more confidence the search engine has in the quality of that page’s content, which in turn plays a major role in determining where your site will be ranked. Search engines, like Google and Bing, treat them like a vote of confidence from the referring site.

What Are Backlinks?īacklinks, which are also referred to as incoming links or inbound links, are connections between one website and another. Let’s start at the beginning and take a closer look at backlinks, how they work, and how they affect SEO rankings. Ways you can identify and remove toxic backlinks with WebCEO.How backlinks can both help and hurt your SEO rankings.

The good news is that you can run an analysis of your backlinks to find the bad ones that may be bringing your website’s rankings down. You should be at the top of search engine results – but you’re not.īelieve it or not, your backlinks may be working against you. You’ve created relevant content rich with keywords, added the right metadata, and ensured your layout is optimized for crawling by search engine spiders. You’ve done everything the right way to get your website found by search engines.

Domain backlink checker